Sell Through Club

Do you want to level up your pipeline?

We help entrepreneurs, brands and companies that make physical products in the Fashion and CPG industries scale their pipeline buy unlocking new channels and closing bigger customers.

Learn more about us

Founded in Los Angeles Sell Through Club has spearheaded projects generating over $8 million to brands all over the US in client revenue since its inception. We excel in crafting targeted content and campaigns to showcase brands and products to key buyers. Our services encompass developing online wholesale channels, providing guidance on trade financing access, and supporting with logistics and manufacturing. This holistic approach ensures our clients not only achieve but surpass their business objectives.

We work with brands, influencers and manufacturers in Fashion/Apparel and Consumer Packaged Goods (CPG). In fashion, we adapt to various niches, from basic apparel to exclusive club wear. In CPG, our focus has been on food and health/beauty brands, differentiating our approach by thoroughly analyzing our clients' product collections to identify the optimal market fit.

Our core

suite of services

Our Process &

What You Can Expect

Step 1: Discover & Connect

Schedule your initial consultation to explore the possibilities. This is where we learn about you, your business goals, and the vision you have for your brand.

Step 2: Research & Strategy

We delve into your brand's story and lay the groundwork with comprehensive market research. Our team crafts a bespoke Brand Roadmap, a strategic guide that dives deep into your brand's potential and product positioning.

Step 3: Milestone Mapping

Together, we chart the course of your brand's journey, marking significant milestones. This phase is all about setting targets and establishing benchmarks for success.

Step 4: Engage & Elevate

We share the victories and the challenges, ensuring that every experience is a step towards greater achievement. This final step involves implementing the agreed-upon scope of services, driving your brand towards the next level of growth.

Somewhere West, New Customer Acquisition

Los Angeles-based apparel manufacturer, South Bay Brands, partnered with us to launch their startup clothing brand, 'Somewhere West'. We played a pivotal role in guiding them through the intricacies of financing and logistics, along with streamlining their sample production and cold outreach process to prepare them for large-scale national customers.

Our collaboration was a turning point for Somewhere West, leading to their remarkable success in the retail industry. They secured contracts with prominent retailers such as Tilly’s, Boot Barn, Altard State, Macy’s, and Nordstrom Rack, amassing over $1,000,000 in new orders within an 18-month timeframe.

Lux LA,

Apparel Channel

Development

Lux LA, a key player in LA's garment district, partnered with us to boost their online wholesale revenue. Our initiative launched their brands across five wholesale platforms, achieving over $30,000 in monthly revenue within four months.

Furthermore, we successfully launched Lux LA on Macy’s exclusive Vendor Direct Fulfillment program, yielding over $400,000 from 'dead stock' within three months on Macy’s website. Our role encompassed website development, marketplace profiling and listings, logistics, and brand strategy, significantly elevating Lux LA’s market footprint and revenue.

The Face Mask Co,

Scaling

Wholesale

During the onset of the COVID-19 pandemic, as LA’s garment district manufacturers faced dwindling revenues, we collaborated with a manufacturer to innovate amidst crisis. We conceptualized and developed 'The Mask Company', a new in-house brand, utilizing their existing fabric stock to produce face masks. Our team crafted a comprehensive retail strategy, encompassing branding, packaging, and marketing through various online wholesale channels.

Shortly after the brand's launch, we secured a significant deal with UNFI, the largest grocery distributor in the United States, resulting in a substantial order of $825,000 to supply masks to their stores – all within just three months of the brand's inception.

Le Bon Magot,

Navigating

Acquisition

Sell Through Club helped Le Bon Magot through a repositioning and successful exit. The New Jersey-based, woman-led business, known for its heritage-inspired caponata and chutneys, was limited by small-scale production, issues with distributors and stunted supply chain.

Leveraging their industry expertise, Sell Through Club provided a seasoned advisor to help Le Bon Magot redefine its business plan, streamline supply chain, and curate buyer-ready materials. This strategic partnership broadened their market access and positioned them attractively for growth and acquisition.

The result was an exit aligning with the founder's vision of maintaining the brand's core values while enhancing production and distribution capabilities. Sell Through Club's guidance was pivotal in achieving the successful repositioning and exit.

KeterMex,

Building New

Markets

KeterMex, a basic apparel manufacturer with operations in both Mexico and Los Angeles, enlisted our services to refine their sample development process and create impactful marketing campaigns. Our collaboration was aimed at enhancing their product presentation and market appeal to potential retailers and distributors.

Within a four-month engagement, our efforts culminated in KeterMex securing orders exceeding $200,000 from prestigious retailers and distributors, including Nordstrom Rack and Tilly’s.

Post-consultation, we offer a targeted action plan for a one-time fee, setting the stage for a comprehensive service engagement. As we align on the scope and sign an agreement, we roll out our core services designed to amplify your brand's presence and profitability.

Our Team

includes a number of experts that work globally, they are brought together by 2 c level proffessionals that have extensive experience with scaling businesses .

Open Sauce

Ali Sherazee is a dynamic serial entrepreneur with a rich history of building and leading ventures across a number of verticals. His journey in the apparel sector began in Toronto in 2012, where he quickly made his mark by establishing robust sales channels with Canadian retailers. Ali launched Zephcollective.com in 2014 with the aim of serving US based brands and manufacturers, leveraging his expertise as a project manager and consultant in manufacturing, logistics, and, most notably, wholesale sales.

Over the last decade through Zeph Collective Ali has served a number of US based manufacturers and brands, most of them in California. Working in the apparel and CPG industries specifically through wholesale channels Ali has helped a number of smaller companies significantly grow their businesses. With Sell through club Ali has brought together a select team that aims to help brands, influencers and manufacturers level up their wholesale pipeline.

Azeem Azimmudin s a seasoned Banking and PE executive with a proven track record in orchestrating landmark transactions that have significantly enhanced enterprise values and raised substantial investment funds. Known for establishing best-in-class compliance and remediation processes under challenging conditions, he is mission-driven and adept at building and leading diverse, multidisciplinary teams to navigate growth, manage risk, and optimize profitability. Azeem excels in navigating complex, fast-paced environments, leveraging his global business acumen and cultural insights gained from extensive international experience. His excellent communication skills, coupled with a strong ability to forge enduring relationships across various levels and sectors, enable him to align stakeholders towards common goals successfully. A committed community supporter, Azeem actively contributes to non-profit initiatives, especially in women empowerment and financial inclusion, establishing himself as a thought leader and innovator in multiple markets.